This report returns media schedules with a start time between the date range start and end date and time.
Return On Investment Report Column Definitions | |
# ANS | # Calls sourced to the Media Schedule (could be multiple Media Schedules based on grouping) |
# ORDS | # Orders sourced to the Media Schedule (could be multiple Media Schedules based on grouping) |
% CLOSE | # ORDS / # ANS |
$ SPEND AMT | Spend amount of the Media Schedule (could be multiple Media Schedules based on grouping) |
# CALLS PER K | ($ SPEND AMT / 1000) * # ANS |
$ COST PER ORD | $ SPEND AMT / # ORDS |
$ PRD REV | Quantity * UnitPrice of the items on the order |
$ AVG TKT | $ PRD REV / # ORDS |
$ TOT REV | (Quantity * UnitPrice) + Shipping of items on the order |
$ TOT AVG TICKET | $ TOT REV / # ORDS |
$ REV PER CALL | $ TOT REV / # ANS |
ROI PROD RATIO | $ PRD REV / $ SPEND AMT : 1 |
ROI TOT RATIO | $ TOT REV / $ SPEND AMT : 1 |
FILTERS | |
Media Schedule Start Date Range | The start date of the media schedule |
Media Schedule Start Time Range | The start time of the media schedule |
Client | The client of the campaign of the ad copy the media schedule belongs to and also of the product group |
Campaign | The campaign of the ad copy the media schedule belongs to |
Product Group | The product group of any items on orders |
Station | The station of the media schedule |
GROUPING | |
Ad Copy | The ad copy the media schedule belongs to |
CallOrder Date | The call/order date |
Campaign | The campaign of the ad copy the media schedule belongs to |
Client | The client of the campaign of the ad copy the media schedule belongs to and also of the product group |
Date | The media schedule start date |
Day Of Week | The day of week of the media schedule start date |
DNIS | The DNIS of the calls/orders |
Fiscal Week | The fiscal week of the media schedule start date |
Media Schedule | The start date and time, end date and time, and DNIS of the media schedule |
Station | The station of the media schedule |