Return On Investment Report Definitions

Return On Investment Report Definitions

This report returns media schedules with a start time between the date range start and end date and time.

Return On Investment Report Column Definitions
# ANS# Calls sourced to the Media Schedule (could be multiple Media Schedules based on grouping)
# ORDS# Orders sourced to the Media Schedule (could be multiple Media Schedules based on grouping)
% CLOSE# ORDS / # ANS
$ SPEND AMTSpend amount of the Media Schedule (could be multiple Media Schedules based on grouping)
# CALLS PER K($ SPEND AMT / 1000) * # ANS
$ COST PER ORD$ SPEND AMT / # ORDS
$ PRD REVQuantity * UnitPrice of the items on the order
$ AVG TKT$ PRD REV / # ORDS
$ TOT REV(Quantity * UnitPrice) + Shipping of items on the order
$ TOT AVG TICKET$ TOT REV / # ORDS
$ REV PER CALL$ TOT REV / # ANS
ROI PROD RATIO$ PRD REV / $ SPEND AMT : 1
ROI TOT RATIO$ TOT REV / $ SPEND AMT : 1
 
FILTERS
Media Schedule Start Date RangeThe start date of the media schedule
Media Schedule Start Time RangeThe start time of the media schedule
ClientThe client of the campaign of the ad copy the media schedule belongs to and also of the product group            
CampaignThe campaign of the ad copy the media schedule belongs to
Product GroupThe product group of any items on orders
StationThe station of the media schedule
 
GROUPING                                             
Ad CopyThe ad copy the media schedule belongs to
CallOrder DateThe call/order date
CampaignThe campaign of the ad copy the media schedule belongs to
ClientThe client of the campaign of the ad copy the media schedule belongs to and also of the product group
DateThe media schedule start date
Day Of WeekThe day of week of the media schedule start date
DNISThe DNIS of the calls/orders
Fiscal WeekThe fiscal week of the media schedule start date
Media ScheduleThe start date and time, end date and time, and DNIS of the media schedule
StationThe station of the media schedule

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