Media Types

Media Types

Info
Module: Media
Path: Campaigns > Media > Media Types
Topic: Media Types
Version(s): Version 5.1 and up 
Editions: Call Center

What Are Media Types

The Media types area is where you set up media types and the Ad types that will fall under the category.

IdeaMedia Step By Step is a good article to review.

Making The Connection

Where Will I See This Within OLX?

Media Types are associated on Source and in turn connect calls to Ad Type, Media Format, and Stations for reporting purposes.

What Reports Can Be Pulled?

  1. User Guide | Media Report Definitions Knowledge Base

What Imports/Exports Relate to Media Types

  1. OLX Campaign Setup Import Spec

Trouble Shooting



Setup



Tool Bar

Utilizing the buttons on the tool bar  you can: 
Go back to the previous screen 
Add new 
Print 

Filter

You can use the filter options to narrow down the displayed selections.


  1. Client
  2. Media Type
  3. Media Type Code
Add additional filters by click the Add button 
Apply the filtered selections by clicking Apply Filter 
Remove the filtered selections by clicking Remove Filter 
To show inactive accounts in the displayed records check Show Inactive 
You can set the number of records to be displayed 
 

Add New

  1. To edit an existing record, click on the edit pencil next to the record you wish to edit.
  2. To add a new record, click on the Add New button in the blue module bar.
    1. A new window will pop up.

  1. Media Type:
  2. Media Type Code:
  3. Client
    1. Select the Client that the Media Type is associated to.
  4. Choose an Ad Type
    1. Choose an Ad Type from the drop-down list to add to this Media Type.  
  5. Add Ad Type
    1. Click the Add Ad Type button to add this Ad type.
To edit an existing Ad Type, click the pencil icon next to that type. You can enter performance metrics information for the following qualities:
  1. Duration.
  2. Calls per K.
  3. Trickle Percent.
  4. Trickle Hours. 
    1. This is the expected number of hours after the ad airs that calls are expected for this Ad Copy.
  5. Order Close Rate. 
    1. This is the expected close rate for this Ad Copy.
  6. Average Ticket. 
    1. This is the expected revenue per call.
  7. Average Talk Time. 
    1. This is the expected talk time per call.
To save this information, click the save icon.
To cancel editing a Media Type, click the cancel edit icon.
To delete a Media Type, click the red X next to the media type.

* To save the changes click the Save button .
* To cancel any of the current changes you have made click the Cancel button .
      This will close the window without saving any changes.
* To apply the current changes, you have made click the Apply button .
* To print the current window, click the Print button .
* To delete the selection, click the Delete button .
      This will prompt you to make sure you want to delete this item.

  • Clicking OK will delete the selected item and close the window.
Copyright 2019
Revised 5.27.2026


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