This report projects call information based on performance metrics entered for campaigns and ad copies.
| Call Projection Report Column Definitions | |
| # IN | (Calls Per K (from Ad Copy or Media/Ad Type relationship if no Ad Copy Calls Per K is defined) * Spend Amt (from Media Schedule)) / 1000 |
| # ANS | # IN * Calls Ans Rate (from Campaign Performance Metrics) |
| # SHORT | # IN * Calls Short Rate (from Campaign Performance Metrics) |
| # DROPPED | # IN * Calls Dropped Rate (from Campaign Performance Metrics) |
| AVG TALK TIME | Avg Talk Time (from Ad Copy or Media/Ad Type relationship if no Ad Copy Avg Talk Time is defined) |
| TOT TALK TIME | AVG TALK TIME * # IN |
| # AGENTS NEEDED | (# ANS * AVG TALK TIME) / (Efficiency Rate (from Campaign Performance Metrics) * 60) |
| # ORDS | # ANS * Order Close Rate (from Campaign Performance Metrics) |
| # XSELL | # ORDS * Xsell Rate (from Campaign Performance Metrics) |
| # UPSELL | # ORDS * Upsell Rate (from Campaign Performance Metrics) |
| # ADDON | # ORDS * Addon Rate (from Campaign Performance Metrics) |
| # RUSH | # ORDS * Rush Rate (from Campaign Performance Metrics) |
| # AUTO/CTY | # ORDS * Continuity Rate (from Campaign Performance Metrics) |
| TOT REV | Rev Per Order (from Campaign Performance Metrics) * # ORDS |
| AVG TICKET | TOT REV / # ORDS (should = Rev Per Order from Campaign Performance Metrics) |
| REV PER CALL | TOT REV / # IN |
| FILTERS | |
| Media Schedule Start Date Range | The start date of the media schedule |
| Media Schedule Start Time Range | The start time of the media schedule |
| Media Schedules that Ran/Did Not Run | Whether or not the media schedule has the 'is DNR' checkbox checked |
| Client | The client of the campaign of the ad copy the media schedule belongs to |
| Campaign | The campaign of the ad copy the media schedule belongs to |
| Ad Copy | The ad copy the media schedule belongs to |
| Ad Type | The ad type of the ad copy the media schedule belongs to |
| Media Format | The media format of the media schedule |
| Media Type | The media type of the ad copy the media schedule belongs to |
| Station | The station of the media schedule |
| GROUPING | |
| Ad Copy | The ad copy the media schedule belongs to |
| Ad Type | The ad type of the ad copy the media schedule belongs to |
| Campaign | The campaign of the ad copy the media schedule belongs to |
| Date | The date of the media schedule start date |
| Day of Week | The day of week of the media schedule start date |
| Media Format | The media format of the media schedule |
| Media Type | The media type of the ad copy the media schedule belongs to |
| Run Half Hour | The hour of the media schedule start time |
| Run Hour | The half hour of the media schedule start time |
| Station | The station of the media schedule |