Call Projection Report Definitions

Call Projection Report Definitions

This report projects call information based on performance metrics entered for campaigns and ad copies.

Call Projection Report Column Definitions
# IN(Calls Per K (from Ad Copy or Media/Ad Type relationship if no Ad Copy Calls Per K is defined) * Spend Amt (from Media Schedule)) / 1000         
# ANS# IN * Calls Ans Rate (from Campaign Performance Metrics)
# SHORT# IN * Calls Short Rate (from Campaign Performance Metrics)
# DROPPED# IN * Calls Dropped Rate (from Campaign Performance Metrics)
AVG TALK TIMEAvg Talk Time (from Ad Copy or Media/Ad Type relationship if no Ad Copy Avg Talk Time is defined)
TOT TALK TIMEAVG TALK TIME * # IN
# AGENTS NEEDED(# ANS * AVG TALK TIME) / (Efficiency Rate (from Campaign Performance Metrics) * 60)
# ORDS# ANS * Order Close Rate (from Campaign Performance Metrics)
# XSELL# ORDS * Xsell Rate (from Campaign Performance Metrics)
# UPSELL# ORDS * Upsell Rate (from Campaign Performance Metrics)
# ADDON# ORDS * Addon Rate (from Campaign Performance Metrics)
# RUSH# ORDS * Rush Rate (from Campaign Performance Metrics)
# AUTO/CTY# ORDS * Continuity Rate (from Campaign Performance Metrics)
TOT REVRev Per Order (from Campaign Performance Metrics) * # ORDS
AVG TICKETTOT REV / # ORDS (should = Rev Per Order from Campaign Performance Metrics)
REV PER CALLTOT REV / # IN
 
FILTERS
Media Schedule Start Date RangeThe start date of the media schedule
Media Schedule Start Time RangeThe start time of the media schedule
Media Schedules that Ran/Did Not RunWhether or not the media schedule has the 'is DNR' checkbox checked
ClientThe client of the campaign of the ad copy the media schedule belongs to
CampaignThe campaign of the ad copy the media schedule belongs to
Ad CopyThe ad copy the media schedule belongs to
Ad TypeThe ad type of the ad copy the media schedule belongs to
Media FormatThe media format of the media schedule
Media TypeThe media type of the ad copy the media schedule belongs to
StationThe station of the media schedule
 
GROUPING                                                   
Ad CopyThe ad copy the media schedule belongs to
Ad TypeThe ad type of the ad copy the media schedule belongs to
CampaignThe campaign of the ad copy the media schedule belongs to
DateThe date of the media schedule start date
Day of WeekThe day of week of the media schedule start date
Media FormatThe media format of the media schedule
Media TypeThe media type of the ad copy the media schedule belongs to
Run Half HourThe hour of the media schedule start time
Run HourThe half hour of the media schedule start time
StationThe station of the media schedule

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